An Opening That Builds Trust

Almost every lawyer in America is prone to make one fundamental mistake in opening: we tend to advocate too early, before we have earned the trust of the jury. This flows naturally out of our competitiveness.

It is bad trial habit. Why? Because it teaches the jury to doubt you, to take everything you say with a grain of salt. Exactly OPPOSITE of what we want! Premature advocacy in your Opening makes developing the trust of the jury more difficult.

We hope, through practice in front of real live jurors, to help you to craft an Opening that both fits you and that allows you to earn that juror trust. After that, and only after that, do we recommend that you to turn on the advocacy; i.e. in the last few minutes of your Opening.

Fair Warning: What we want you to do will, at first, feel like an unnatural act, a crime against your personality.

The only way to get over this very natural first reaction is through repetition. We want our lawyers to deliver numerous openings to the mirror. Then to our private jurors. Make mistakes. Lots of them. Make the improvements that fit you. Lots of them. Get comfortable with your message.

The goal: when you stand up in front of that public jury you know – deep in your guts – exactly what you are going to say and how you are going to say it. You get your trial off to a powerful start. The jury is following your lead. And is deeply skeptical of the defense arguments from the git-go. That is how we help you build a Grand Slam Verdict.